Brands evolve — we adapt.
A Help Centre should be
a seamless extension
of the product it supports.
In this case, that meant a full redesign of the UI, UX, and branding. The shift modernized the support experience with enhanced navigation, simplified structure, and a cohesive look reminiscent of the product itself.
Where We Started
An off-brand welcome…
Simple, bland layout led to high bounce rates and low engagement
Text-heavy & un-engaging design overwhelmed users, discouraging exploration and learning
No brand consistency left users wondering if they were in the right place
Overwhelming articles…
Heavy side navigation led to confusion and overwhelm
No table of contents made navigating longer articles difficult and confusing
Nondescript previous/next buttons led to fragmented learning and a lack of content exploration
Low visibility for article voting led to a lack of engagement and data related to article efficacy
The Refreshed Look
Cohesive & Modern Design
On-brand, familiar experience ensures client trust and encourages exploration
Prominent search bar with popular topics & intelligent search suggestions surfaces the most relevant content, enhancing search success rate
Categories list in the header for quick navigation to easily find the information users need most
Simplified category structure reflecting the product reduces clutter and overwhelm
Relevant additional resources encourage additional exploration and self-service
CTA for revenue generation and product feature announcements
Enhanced footer reflecting the company website
Calm & Connected Articles
Table of contents allows for quick navigation to the most relevant section in an article
Related articles menu shows relevant content adjacent to the current article
Improved previous/next buttons enhance fluidity & guidance across support content
Purposeful voting buttons encourage engagement
CTA’s and relevant additional resources further exploration and self-directed learning